HCR's Founder and Chief Investment Officer, Mr. David Moenning, has been serving the needs of individual investors since 1980 and has been managing client portfolios since 1987.

At HCR, we believe that diversifying portfolios not only by asset class but also by investing methodology, investment strategy, and time-frame is fundamental to long-term success, especially in today's fast-changing markets. For this reason, HCR's portfolio services  employ a modernized approach to portfolio design via multiple investment management strategies and approaches.

The overarching goal for our investment programs is to participate in bull markets and then strive to preserve capital during severely bearish cycles. In addition, there are three primary tenets to our management philosophy:

I. Adapt to changing market environments
II. Focus on market leaders 
III. Manage risk - every single day! 

HCR Portfolio Offerings

HCR offers a robust array of portfolio strategies. Below is a summary of the HCR offerings, sorted by what we call "Methodology Style Boxes" followed by an explanation of each portfolio series offered.


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HCR Portfolio Offerings Summary

Multi-Methodology Investing™ Portfolios
Portfolios utilizing a modernized, multi-methodology/strategy/manager approach to diversification by employing multiple investing methodologies, multiple strategies, multiple managers, and multiple time-frames - all in a single portfolio. These portfolio are typically custom-designed for advisor partners. However, HCR also offers 5 pre-designed risk-targeted "modern" portfolio designs.

  • Income
  • Conservative
  • Balanced
  • Growth
  • Aggressive

Stra|Tactical™ Allocation Portfolios
Risk-managed portfolios that straddle both the strategic and tactical methodology lines. These multi-strategy, multi-time-frame portfolios incorporate both longer-term "core" holdings as well as leadership-based strategies. HCR offers 4 risk-managed, Stra|Tactical™ portfolios.

  • Conservative
  • Balanced
  • Aggressive

The Risk Manager Series - Winner of 2018 NAAIM Shark Tank Award
Longer-term, tactically risk-managed portfolios designed to stay in tune with the primary market cycle and to manage the risk of the overall market environment. The two primary goals are to (1) participate in stock market gains during positive "bull market" cycles, while (2) seeking to minimize the impact of severe "bear market" downturns. HCR offers multiple risk-managed, tactical allocation strategies.

Dave Moenning, Founder and CIO of Heritage Capital Research, Captures Top Honors in the 2018 NAAIM Shark Tank Competition

The Elevation Strategy - A Tax-Efficient, Risk-Managed Portfolio
Developed as a customized solution for an independent TAMP provider, the Elevation Strategy is an active tactical tax-efficient strategy designed for investors seeking a risk-managed, tax-sensitive portfolio approach. The two primary goals are to (1) participate in stock market gains during positive cycles that would qualify as long-term for tax purposes, while (2) seeking to minimize the impact of severe market downturns such as those that occurred in 2000-2002 and 2007-2008. Learn More or feel free to Contact Heritage for information.

Equity Selection Portfolios
HCR offers a risk-managed, multi-strategy, multi-manager, equity portfolio. The portfolio focuses on the top rated stocks in each S&P sector as well as industry leadership, and incorporates a hedging strategy during severely negative markets.

  • Equity Leaders Portfolio
  • Equity Income Portfolio

Strategic Allocation Portfolios (The Strategic Leaders Series)
Intermediate-term, global asset allocation programs utilizing a strategic, risk managed approach to allocation in terms of class under- and over-weighting. HCR offers 4 risk-targted, stragetic portfolios.

  • Strategic Leaders Conservative
  • Strategic Leaders Balanced
  • Strategic Leaders Growth
  • Strategic Leaders Aggressive

Passive Allocation Portfolios
Longer-term "core" asset allocation portfolios utilizing a capital market assumption approach. HCR offers 3 risk-targted portfolios that employ low-cost, tax-efficient NTF ETFs.

  • Conservative
  • Balanced
  • Growth

Liquid Alternative Portfolios
Longer-term, strategic alternative class offerings. HCR offers 3 risk-targeted portfolios focused on the liquid alternatives space.

  • Alternative Income
  • Alternative Balanced
  • Alternative Growth

Custom Designed Portfolios:
For investors with over $500,000 to invest, HCR can customize portfolios to specific client needs and risk tolerance.

Have Questions? Want more Info? Contact Heritage or give us a call at (303) 670-9761

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